article thumbnail

How to use the UA 360 features available in GA4

Martech

For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. A: There are a couple different angles to this. The GMP integrations require existing GMP accounts. Q: How do they interact with/impact other data/reports in GA4?

SQL 97
article thumbnail

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. Sex up the headline.