A/B testing Angle Launch SQL 
Martech
AUGUST 25, 2023
For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. A: There are a couple different angles to this. The GMP integrations require existing GMP accounts. Q: How do they interact with/impact other data/reports in GA4?
ConversionXL
JUNE 19, 2019
Launch: set the campaign live. Behavior (Friction): User testing is a great way to study behavior. Common user testing mistakes: wrong users, attempting to get data on user perceptions, leading questions /tasks, launching and reviewing all at once, and not accounting for the full range of customer intent. Create an angle.
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