Remove A/B testing Remove B2C Remove CTR Remove Lead generation
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

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The Ultimate Guide to Email Marketing

Hubspot

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. Clickthrough Rate (CTR).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). A landing page is a website page containing a form that is used for lead generation. 2) Analytics. 6) Blogging.