Search Engine Land

APRIL 18, 2023

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. A/B testing Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Also, automated product features allow marketers to focus on more strategic needs. Target customers. Oracle Eloqua.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

SaaStr

JULY 12, 2022

I ran their web business service unit which hit $180 million in ARR last quarter. If you only have one, you’re not running an A/B test and you really have no idea why this one rep is doing well. How are you going to do this strategically? That’s my background. I did sell EchoSign to Adobe.

Sales 113

Sales Closing Up-sell Engineering 113