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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Landing pages : If your landing pages aren’t converting, begin A/B testing them. Run the test. Add in call-to-actions that stand out.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). You create optimized versions (treatments) for various pages using your findings and your know-how about design, UX, psychology and so on. Test one part or segment at a time.

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16 marketing automation platforms your organization should consider

Martech

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Cupertino, California-based SugarCRM was founded in 2004. Target customers.

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The Best of ConversionXL is Now Available as a Book

ConversionXL

3 Hard Truths About A/B Testing. Great User Experience UX Leads to Conversions. The promo will start as soon as it’s Thursday in California (Amazon time) and will last 3 days. How To Increase Sales Online: The Checklist. How Images Can Boost Your Conversion Rate. How to Use Video to Increase Conversions.