Martech

APRIL 5, 2023

Do an email audit to uncover gaps and reveal opportunities This is almost always my first step with clients because it can show you where you can act quickly using your current resources. Test one campaign-level approach against another, such as emotion versus urgency or value. Go beyond subject lines and button colors.

Profit margin 127

Profit margin Objectives and Key Results A/B testing Strategic planning 127

Lead Fuze

MAY 26, 2023

Tips: Create buyer personas of potential clients within your chosen niche. Each platform has its own set of rules and best practices; knowing them well means better results for clients’ accounts. Email Marketing: Provide email marketing services to help clients reach potential customers and promote their products or services.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

JUNE 3, 2019

I can safely say that about three-quarters of my clients did not have a formal strategy to retain and cultivate their current customers prior to hiring us. What’s more is that an A/B test of the message—changing “Why did you cancel?” Furthermore, the study found that repeat customers spend 67% more than new customers.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. What’s more is that an A/B test of the message, changing “why did you cancel?” of their clients (or approximately $60 million dollars annually).

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. What’s more is that an A/B test of the message, changing “why did you cancel?” of their clients (or approximately $60 million dollars annually).

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. What’s more is that an A/B test of the message, changing “why did you cancel?” of their clients (or approximately $60 million dollars annually).

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. What’s more is that an A/B test of the message, changing “why did you cancel?” of their clients (or approximately $60 million dollars annually).

Customers 98

Customers User Experience Profit margin A/B testing 98