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6 tactics to create recession-proof email marketing

Martech

Do an email audit to uncover gaps and reveal opportunities This is almost always my first step with clients because it can show you where you can act quickly using your current resources. “A client of ours sent out a small amount of highly personalized emails,” Purslow says.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Tips: Create buyer personas of potential clients within your chosen niche. Each platform has its own set of rules and best practices; knowing them well means better results for clients’ accounts. Email Marketing: Provide email marketing services to help clients reach potential customers and promote their products or services.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

What about A/B testing? For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. Decreasing means you’ll pay less, but potentially increase the profit margin. A/B Testing.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. Are you aware of your profit margin on every type of sale? If your profit margins allow, limited time only rewards and bonuses can push affiliates to dedicate more time to your offer. Services / Tools.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

I can safely say that about three-quarters of my clients did not have a formal strategy to retain and cultivate their current customers prior to hiring us. What’s more is that an A/B test of the message—changing “Why did you cancel?” Furthermore, the study found that repeat customers spend 67% more than new customers.

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15 Tried and True Ways to Improve Your Sales Skills

Hubspot

In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% more deals and the profit margin on sales-won improved by 12.2%. You can even implement a sort of A/B test. Plus, it can increase your sales.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. What’s more is that an A/B test of the message, changing “why did you cancel?” of their clients (or approximately $60 million dollars annually).

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