ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? Big ideas, big campaigns, lots of upfront account planning. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source. Product design.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92

ConversionXL

MAY 12, 2016

I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. Running campaigns in high volume in order to get conversion rates requires quick turnaround, which templates are great for. Think of website templates as a minimum viable product.

UX 72

UX Minimum Viable Product Launch Start-ups 72