ConversionXL

JUNE 3, 2019

Groove’s open-ended survey provided insight into: Specific issues active customers weren’t telling them about; Hangups in the user experience; Workflow inefficiencies for use cases they hadn’t considered. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” image source.

Customers 98

Customers User Experience Profit margin A/B testing 98