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AI-powered martech releases and news: May 16

Martech

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases.

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2024 Predictions: Email captures marketers’ attention

Martech

We’re seeing a walk away from a race to the bottom when it comes to discounts and profit margins,” said Marin. B2B email campaigns Email campaigns aren’t just for consumer brands. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

By tailoring the CRM system to your business’s unique needs and integrating it with other applications, you can enhance its functionality and improve the overall user experience. Return on Investment (ROI) in Salesforce is a metric used to measure the profitability of your investment into the platform.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. Learn from their SEO tactics and social media campaigns.

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns. 2: Leverage social media platforms like LinkedIn for targeted outreach campaigns, ensuring personalized messages that resonate with decision-makers.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Groove’s open-ended survey provided insight into: Specific issues active customers weren’t telling them about; Hangups in the user experience; Workflow inefficiencies for use cases they hadn’t considered. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Hangups in the user experience. We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Blog eCommerce Resources User Experience & Conversion Centered Design Customer Experience User Experience'

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