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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. Approximately 90% of marketers claim that email was their main means of generating leads. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

Niche 246
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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

As opposed to standard text ads, ETAs have two headlines — a main headline and a secondary headline. The main headline is the section that most people will see first and pay attention to. Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Text ads are competitively priced but their lack of imagery makes them less eye-catching: In the example above, the text ad appears right below the main navigation. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. per message) not cost per click. Carousel ads.

CTR 129
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The Wrong (and Right) Ways to Test Content Titles

ConversionXL

But testing content headlines comes with a unique set of problems. The Challenges With A/B Testing Content Headlines. There can be great value in testing content titles. They’ve made fortunes on publishing must-click headlines (good for them, bad for humanity I say). Image Source. No one knows.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Cost-per-click (CPC).

Customers 102
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Email software is what’s going to drive your marketing campaigns.

Customers 136
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How to Conduct a Technical SEO Audit

ConversionXL

302s are useful for purposes such as A/B testing, where you want to trial a new template or layout. Canonical tags can be added directly to the <head> section in the page code of additional pages (not the main page) or if you’re using a CMS such as WordPress or Magneto, plugins like Yoast SEO that make the process simple.