Remove A/B testing Remove Click Through Rate Remove Education Remove Niche
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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email click-through rates? What is your average landing page conversion rate? We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Your hypothesis could be that increasing the number of educational emails throughout the user’s trial period would increase the conversion rates of trial users by 10%. Start by A/B testing.

Growth 115
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Which Social Network Should You Advertise On?

Hubspot

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. They also do their own form of A/B testing for you.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. Stay on top of performance metrics Monitoring email metrics such as open rates, click-through rates, and conversion rates will cost you nothing but time, and it will be worth it.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%.

Customers 102
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. A Bit of Education. Marketing meetings should be a healthy mix of state-of-the-union content and educational content.

Meeting 101
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For A/B testing: Google Optimize 6. By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. Click-through rate. Learn everything you need to know and more about click-through rate.