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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

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The Ultimate Guide to Email Marketing

Hubspot

To really drive this point home, consider this: Personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others. A/B Testing. You’ll never know what type of people make up your email list until you test the variables. Email Marketing KPIs.