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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Ensure your site is accessible , incorporating UI/UX best practices. Engagement and conversion rate optimization (CRO) Use tools like VWO or Crazy Egg to test and enhance your website’s engagement and conversion rate.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. There's so much noise and clutter in Google's result pages, that you need to occupy as much digital real estate as possible. Video carousels.

Gambling 101
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The Ultimate Guide to Email Marketing

Hubspot

To really drive this point home, consider this: Personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy.