Click Through Rate Lead generation Real Estate UX 
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. There's so much noise and clutter in Google's result pages, that you need to occupy as much digital real estate as possible. Lead to most purchases.
Hubspot
JUNE 26, 2018
Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Sure, you’re speaking to 100+ people at one time, but your leads don’t need to know it. You have no excuse for sending generic emails that don’t make your leads feel special.
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