article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., Those have almost always earned that real estate with lots of engagement. mortgage rates). Gauge the (non-sponsored) articles in the prime positions.

article thumbnail

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Click to enlarge.

UX 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 tips for converting more organic traffic

Search Engine Land

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., Look for the prime engagement real estate on your homepage, navigation, service pages, top blogs, etc., Attracting good traffic to your website and related properties is a great achievement in SEO. to get those traffic numbers up!

article thumbnail

Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

You can also see that the product image contains a lot of white space that, on mobile, is taking up prime real estate above the fold. Jenson listed a few tradeoffs with mobile UX, and the main one that’s applicable here is text precision… Text Precision. Some of it is inherent with the technology. The Results.

UX 68
article thumbnail

7 key 2024 search trends to watch and 3 top priorities

Search Engine Land

Survey your customers and ensure content and UX align with the strategy. Multichannel approach Take advantage of all opportunities on what will become increasingly competitive SERP real estate with limited inventory for organic listings. To meaningfully do this, your strategy should include creating buyer personas. Webinars.

article thumbnail

Local SEO success: How to track rankings, conversions, calls

Search Engine Land

For instance, if you’re a real estate agent operating within a 100-mile radius, don’t set the grid for the entire distance, as your listing may not rank that far. I like using CallRail because it has a clean UX and captures a ton of data you can access directly in the platform.

article thumbnail

Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

What’s more, search can provide a lot of real estate for the buck. Fast load speed and an overall good UX drive conversions from paid and organic traffic. Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Get your technical ducks in a row.