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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130
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Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

You know that a good user experience leads to more conversions. How is it different and how can you improve the mobile user experience? You can also see that the product image contains a lot of white space that, on mobile, is taking up prime real estate above the fold. There are always areas of opportunity.

UX 68
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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

In fact, research tells us that an optimized mobile site has significant conversion potential , and redesigning the mobile UX can boost conversion rates. If you don’t have a data-heavy pricing page, these UX tips are still beneficial; in fact, they’ll be easier to put into practice since a simpler page is easier to refactor.

Price 77
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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

The cloud lets companies put software in a shared, public place, without major investments in real estate or infrastructure. Users demand high-quality user experience (UX). That made it more efficient for both company and customer — but still, not every company could afford to buy or build a data center.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? The hypothesis is that the more personalized the site / user experience, the more likely visitors are to convert. Tweet It!]. Does it actually impact conversion rates?

UX 90
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The 21 Best Conference Website Designs You'll Want to Copy

Hubspot

London's UX Fest. This is a powerful page that makes the most of the real estate to demonstrate why ASE is an important conference for anyone in the retail industry. One of the cleaner, sleeker designs in this list, IBM's Think page employs a bright blue background and minimal text to simplify the user experience.

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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Now, you could spend years studying the ins and outs of usability and UX.