Why Content Personalization Is Not Web Personalization (and What to Do About It)
ConversionXL
FEBRUARY 25, 2016
So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? The hypothesis is that the more personalized the site / user experience, the more likely visitors are to convert. Tweet It!]. Does it actually impact conversion rates?
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