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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., Depending on who you follow, Twitter can give you the view of people like journalists and politicians, who help shape the broad discourse. mortgage rates).

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9 tips for converting more organic traffic

Search Engine Land

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! And smart SEOs will relish the challenge and put the following nine strategies into action to make it happen. Attracting good traffic to your website and related properties is a great achievement in SEO.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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7 key 2024 search trends to watch and 3 top priorities

Search Engine Land

Survey your customers and ensure content and UX align with the strategy. 15, Google introduced a personalized search experience , including a new Follow button, to show searchers more information about what they care about directly in their search results. Keep up, or you will be left behind.” That may be why, on Nov.

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Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

You can also see that the product image contains a lot of white space that, on mobile, is taking up prime real estate above the fold. So we set up some tests to attempt to increase conversions. And there’s still no playbook on how to get mobile UX right every time. Not so with the mobile page.

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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

What’s more, search can provide a lot of real estate for the buck. Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. If a recent demotion in organic drops your ranking, paid search can help you make up for the lost traffic and keep you in the game.

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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

In fact, research tells us that an optimized mobile site has significant conversion potential , and redesigning the mobile UX can boost conversion rates. If you don’t have a data-heavy pricing page, these UX tips are still beneficial; in fact, they’ll be easier to put into practice since a simpler page is easier to refactor.

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