article thumbnail

Local SEO success: How to track rankings, conversions, calls

Search Engine Land

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. For instance, if you’re a real estate agent operating within a 100-mile radius, don’t set the grid for the entire distance, as your listing may not rank that far.

article thumbnail

9 tips for converting more organic traffic

Search Engine Land

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., Dig deeper: 3 tactics to improve CTAs for increased relevance and conversions 4. Look for the prime engagement real estate on your homepage, navigation, service pages, top blogs, etc., to get those traffic numbers up!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

You know that a good user experience leads to more conversions. In fact, industry wide, mobile still falls short on average conversion rate. You can also see that the product image contains a lot of white space that, on mobile, is taking up prime real estate above the fold. There are always areas of opportunity.

UX 68
article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., Those have almost always earned that real estate with lots of engagement. mortgage rates). Gauge the (non-sponsored) articles in the prime positions.

article thumbnail

Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? One area of opportunity is ecommerce landing pages. Image source ).

article thumbnail

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Click to enlarge.

UX 130
article thumbnail

Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

The future is about owning SERPs real estate vs. ranks through multiple touchpoints. User experience Optimizing all touchpoints and the entire journey, including all channels, to improve the overall site experience leads to increased conversions. Ensure your site is accessible , incorporating UI/UX best practices.

Niche 130