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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

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SEO testing: Shifting from reactive to proactive strategies

Search Engine Land

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact.

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

Always be testing” echoes across marketing blogs like a broken record. The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B Testing Takeaways.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Schema markup Implement schema markup on your seasonal product pages and blog posts to maximize your chance of appearing in rich snippets and boosting click-through rates. Analyze their keyword strategy and content quality.

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Top 10 Most Read Articles of 2017

ConversionXL

7 Do Review Stars on Google Help Click-Through Rate? 5 18 Top A/B Testing Tools Reviewed by CRO Experts. Finding a proper A/B testing tool isn’t the problem anymore. It’s Google’s solution for A/B testing and personalization. #2 Original Study]. 2 How to Deal with Outliers in Data.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. via Observer ]. Activation.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). provided a near 19% response rate. to “What made you cancel?”—provided