Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. As such, there is a range of opportunities to present your business to your prospective clients as they research a purchase. Want to test a new product? What is right for you?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. Once you have that initial website template up, your job is certainly not done. The result?

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

SEPTEMBER 7, 2017

Because we have a rigorous and structured process, we’re able to constantly tweak and optimize it as well, as long as we’re focusing on the levers or points of impact: Test velocity. Test win rate. Average win per test. You have to set yourself up to learn. You have to run minimum viable tests… 3.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92