Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

Search Engine Land

APRIL 18, 2023

Not paying for every click Not all keywords convert the same and SEO can help you target users earlier in the purchase cycle without paying for those low conversion rate clicks. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

SEPTEMBER 7, 2017

For conversion optimization, we have a process that looks something like this one: Source: Michael Aagaard. In addition, we have processes for conversion optimization research , quality assurance, and prioritization as well. Average win per test. Similarly, you can’t view conversion optimization as an isolated discipline.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Activation. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MAY 12, 2016

But there’s something almost no one is talking about… Website templates are not optimized for conversions. Running campaigns in high volume in order to get conversion rates requires quick turnaround, which templates are great for. As with any other site, the process of conversion research and testing should begin.

UX 72

UX Minimum Viable Product Launch Start-ups 72