Search Engine Land

APRIL 18, 2023

Not paying for every click Not all keywords convert the same and SEO can help you target users earlier in the purchase cycle without paying for those low conversion rate clicks. You will not want to pay for all kinds of clicks or advertise every piece of content on your website. Want to test a new product?

Objectives and Key Results 102

Objectives and Key Results Minimum Viable Product A/B testing Engineering 102

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67