ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. What’s more is that an A/B test of the message—changing “Why did you cancel?” The result? As a result, it’s easy to take it or leave it.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. Multivariate Testing – Testing several elements at a time. But we will also dwelve into the differences between A/B testing and Multivariate testing.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 3, 2018

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. You have 2 types of users: occasional users and frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Image Credit. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86