ConversionXL

NOVEMBER 9, 2015

This question is not about testing strategy, but about business objectives. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. It’s beneficial to track micro-conversions for the reasons stated above.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

MAY 6, 2014

Anyone who’s done their fair share of A/B testing knows that paradoxes pop up everywhere, and as G. I fall into a different category that believes it’s better to find a balance between a nice user experience, and a high-converting design with as few distractions as possible. Why not add more to the package? What gives?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ClickFunnels

NOVEMBER 28, 2022

Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. They Remove Navigation.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

JULY 21, 2014

Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. source: [link].

A/B testing 77

A/B testing CTR Campaign Entertainment 77

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 15) Clickthrough Rate (CTR). The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers.

Networking 78

Networking Non-Profits Engineering Follow-up 78