A/B testing CTR User Experience X-functional 
ConversionXL
JULY 6, 2021
Although video ads are visual and break up the traditional feed, users are less likely to click on videos. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. Message ads land straight in users’ inboxes.
Hubspot
MARCH 10, 2016
1) A/B Testing. Learn how to run A/B tests here.). 15) Clickthrough Rate (CTR). A type of online advertising that takes on the form and function of the platform it appears on. 91) User Experience (UX). We couldn’t leave “X” out of the party! 2) Analytics. 16) Closed-Loop Marketing.
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