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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

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The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 127
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How To Write Product Page Copy That Doesn’t Suck

ConversionXL

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 132
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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 104