ConversionXL

JUNE 20, 2016

A recent study by the Department of Commerce found that half of American Internet users are “deterred” from buying things online because of fears over privacy and security. While the Department of Commerce study found 26% of households won’t purchase at all online, 29% were wary about doing so. Image Source.

E-commerce 72

E-commerce Customers Trust Government 72

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. Connection speed affects user experience too. Finally, the user behavior on mobile is different too. Smartphone users tend to multitask, and their attention span is much shorter. Wilmer, Lauren E.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Ton Wesseling: How to Utilize Your Test Capacity? Can begin running tests. Optimization.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77