ConversionXL

AUGUST 17, 2017

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. First, it is simply far less risky to iterate on an existing website than to start from scratch. UX reports. User testing results. Search, CRO, content, UX). Image Source. Heuristic studies and research.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

NOVEMBER 17, 2015

These are just a few of the most common questions optimizers have about testing in November and December. But, let’s start at the beginning… How Much of an Impact Does the Holiday Season Have, Anyway? Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Hubspot

AUGUST 3, 2011

Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. Without a big shake-up, you won’t make any big gains. In summary, A/B testing shouldn't just be about small changes.

A/B testing 54

A/B testing UX High impact Lead generation 54

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. CRO usually starts at the bottom of the funnel: measure.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. 'User testing: it's not about asking questions from the user, it's about watching the user behaviour' Ben Labay #elite2019 #elitecamp2019 — Merit Hansmitt (@merithansmitt) June 13, 2019. Sex up the headline. User testing. Use competitive user testing.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

NOVEMBER 13, 2015

Why wouldn’t you back up your files? Everything you say must make logical sense and be backed up by cold, hard facts. How many report waking up in the night or bad backs the next morning or constantly moving husbands who can’t get comfortable? The copy appeals mostly to our logical, rational brains. Why does it work?

Presentation 134

Presentation A/B testing CTR High impact 134