Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. The context and user experience is just completely different, so it makes sense to test different thing on different devices. Something like A/B testing is the perfect topic to offer a checklist.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

You can do click testing on your mockup. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86