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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Agile Speed provides agility.

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“Content Free” Content

Partners in Excellence

I started thinking, “if this is their content, then can the service be much better?” Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I But now my guard is up. ” I started wandering the website for more information.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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7 Key Lessons I’ve Learned Working at CXL

ConversionXL

Because we have a rigorous and structured process, we’re able to constantly tweak and optimize it as well, as long as we’re focusing on the levers or points of impact: Test velocity. Test win rate. Average win per test. You have to set yourself up to learn. You have to run minimum viable tests… 3.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. via DanMartell.com).

Product 67
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Why Website Templates Are Not Optimized (and What to Do About It)

ConversionXL

So, we don’t know what percent of sites, emails and landing pages are based on a template, but we know that it’s enough to start asking some key questions… Are website templates a good idea from a conversion rate optimization standpoint? They’re a Good Starting Point. But that’s just the starting point.

UX 72