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Content Research: 4 Ways to Find a Ton of Wins

ConversionXL

Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.). Want proof?

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The Ultimate Guide to PPC

Hubspot

It’s equal to Maximum Bid x Quality Score. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. A/B testing is as critical to your paid ad campaign as is every other element. Quality Score. Custom Ad Scheduling.

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5 Tactics to Changing How Your Organization Thinks About Optimization

ConversionXL

Once everyone starts brainstorming, have them narrow down their changes into the 4 main types: Real Estate. If you get a large enough pool, focus on real estate first and come up with as many ways you could arrange the lego pieces of the page. That is your first test. They present you a list of test ideas.

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Mastering Mobile Popups

ConversionXL

Smartphone screens offer an incomparably scarcer real estate that desktops or even tablets. For example, the most common screen size is still 780 x 1280 pixels. To comply with the search engine’s requirements while still using best UX practices for popups, Skechers decided to test three distinct mobile popups.