ConversionXL

JUNE 3, 2019

Evaluate whether a loyalty or rewards program will drive repeat business. Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return? What’s more is that an A/B test of the message—changing “Why did you cancel?”

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” read the case study for more details).

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” read the case study for more details).

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” read the case study for more details).

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” read the case study for more details).

Customers 98

Customers User Experience Profit margin A/B testing 98