article thumbnail

Customer Retention Strategies: 4 Phases for Development

ConversionXL

Evaluate whether a loyalty or rewards program will drive repeat business. Email testing should be about far more than opens and clicks, though.). What happens (or doesn’t happen) in post-purchase emails to convert first-time buyers into repeat buyers ? Make your retention strategy personal. Email performance.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.

Customers 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.