Martech

JUNE 27, 2024

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early.

Strategic partnership 103

Strategic partnership A/B testing Strategize Growth 103

Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here.

Strategic partnership 115

Strategic partnership A/B testing Teamwork Contract 115

Search Engine Land

JUNE 27, 2024

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

ConversionXL

FEBRUARY 3, 2022

During product development, test activities like: R&D. Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. Partnerships. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MARCH 16, 2016

Drywall was crumbling, the ceiling was sagging and my furniture, tables, technology- all ruined. It’s because we have to dive in begin piloting the strategy- in the case of email initiatives, we have to experiment with A/B testing subject lines, messaging and Calls to Action (CTAs) to see what resonates with a particular audience.

Strategic partnership 53

Strategic partnership Negotiate A/B testing Clients 53