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How to Use Web Analytics to Become a Better Marketer

Hubspot

Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. Variant or A/B testing with Landing pages and calls-to-action allow you to test which are converting at a higher average.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Many organizations have shifted their annual event and tradeshow to a virtual one. A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Revenue and Budget. Digital marketing spend will continue to grow.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. A/B testing. Chatbots can facilitate A/B testing by delivering different messages to different users and measuring engagement and conversion rates. What is the potential value of sales to these customers?