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These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Fewer touchpoints to conversion imply that the product is able to sell itself, reducing reliance on heavy sales efforts. The data may also reveal areas for product or service improvement.
It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. This means you’re achieving a healthy mix of retaining and expanding customer accounts. Increase cross-selling and upselling.
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