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Sales Enablement as a Communications Center

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JUNE 2, 2021

Participants: marketing, product marketing, product management, sales, HR and sales enablement. Agenda: discuss hiring cycles, upcoming events, product releases, competitive updates and any changes since the last meeting. Goal: bring together all of the key contributors in creating a successful sales environment.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

OCTOBER 29, 2018

So when you look at a justification letter on the website and things that we tell our account managers as they’re calling their clients or we put this in videos, we focus on saying, “these are the things that you’re going to go home with. And I can approach them that way.

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