What is quality score and how to use it in PPC
Search Engine Land
MARCH 21, 2023
How well does the landing page follow through on the ad’s promise? Does the page provide a good experience for the user (easy to navigate, limited pop-ups, fast load time, etc.)? The discounted costs per click (CPCs) are a way to reward you for the volume you’ll represent in the auction. 5 9.5252 (blank) 905.97
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