Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' This leads us to key progress indicators (KPIs). So, once that process is complete, all there is to do is launch and wait for results to come in. Track the results and optimize. Lastly, your campaign will need a budget.
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