Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 58

Technology Technology Cross-sell Referrals 58

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

MARCH 8, 2019

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product.

Cold Call 42

Cold Call Trust B2C Go To Market 42

The Lost Book of Sales

JULY 12, 2021

By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. You need to have earned a reputation for quality and service.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

DECEMBER 17, 2019

Zach : Well, I guess in the truest sense we do sell software as a service. That allows us to have a very different go to market strategy. Zach : As we built our sales team, initially it was basically all self-service with a couple human interactions. And by the way, we’d like to go make these platform decisions.

Finance 58

Finance X-functional Non-Profits Launch 58