article thumbnail

Taking our customers’ success to new heights in 2024

Highspot

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

article thumbnail

What is Revenue Enablement?

Highspot

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

article thumbnail

Great Customer Relationships Are a Marathon, Not a Sprint

Highspot

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. And every moment your customer spends with your brand — including engagements with field teams, marketing, product, and services — becomes a part of their overall experience.

article thumbnail

Selling to Enterprise: Be Ready Before Moving to Enterprise

Lead Fuze

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. Go through a variety of filters to zero in on the leads you want to reach. A company in the Financial Services or Banking industry.

Sell 52
article thumbnail

The Three Attributes of Good Messaging and Positioning

Sales Hacker

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes. Category: These are your decision-makers.

GTM 90
article thumbnail

How To Actually Succeed in SaaS: AMA Part 2 with SaaStr Founder And CEO Jason Lemkin

SaaStr

Question #2: How Do You Fix GTM The high-level advice for founders trying to approach Go To Market differently is… Don’t worry too much about innovation in sales and marketing. So many get into trouble on burn rate and try to go PLG to fix it. They’ll know the risks they’re taking. None of that is new.

GTM 92