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Sales most definitely have two sides, and this is also true of accountmanagement. If your product requires advertising or salespeople to sell it, it’s not good enough. This is also true of accountmanagement. The salesperson, though, is the one who sells the product or service to the buyer.
After years of assessing sales people in all types of industries involved in all kinds of B2B sales with the worlds #1 sales assessment (Objective Management Group Sales Evaluation) I believe I know that the makeup is for someone that can execute what Susan Scott calls ''Fierce Conversations''. Motivated to be successful in selling.
And the costs of selling were starting to spiral out of control. The top management team was asking me what to do. I know they were thinking, how can we make our field sales people sell much more so costs of selling could be better managed. Inside selling can be very effective and efficient for those.
Certainly, if your team already consisted of the right combination of challenger, farmer, hunter, accountmanager, consultative seller, then you wouldn''t be reading this article or series. Sells/positions value of the relationship instead of selling price and product. Motivated to be successful in selling.
They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. And this is exactly why you hired them! Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.
Direct sales reps get comped on the initial sale and hands the customer off to AccountManagement on day one. DON’T pit your Direct Sales and AccountManagement/Customer Success teams against each other. At some point an AccountManager gets involved to renew and upsell the customer.
Today, field salespeople have had to pivot to a hybrid approach consisting of inside, remote, and virtual selling. Field sales is the selling strategy that prioritizes the creation and nurturing of in-person customer relationships. Sales managers typically assign field salespeople to specific territories, such as cities and states.
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