The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Hubspot
JUNE 13, 2014
Ayer helped De Beers successfully turn a failing market into a psychological necessity, all during a period of war and economic turmoil. What were the marketing campaigns that turned the diamond industry around -- and were they morally sound? 2) Stabilize the market. How exactly did N.W. Ayer in 1938. De Beers chose N.W.
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