Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate

Hubspot

NOVEMBER 6, 2014

Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising. Marketing is changing at the speed of technology,” McMullen said. New York-based agency Anomaly helped to create the product and markets the brand to a young and fashion-conscious crowd of consumers.

Launch

Hubspot

FEBRUARY 12, 2019

Environmental designers create assets that connect people to their environment, such as, murals, office design and branding, store interiors, event space design, and signage and interactive advertising. Marketing Design Tips. Tip: One great way to collect audience images is by running a user-generated content (UGC) campaign.

UX

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. It requires RFPs, tenders, quotes and negotiations. Programmatic advertising gives you all those good, actionable insights into campaign performance. When it ran?

Retail

Martech

MARCH 15, 2022

Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs.

Technology