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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Zone Pricing. FOB Origin Pricing.

Price 87
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The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

SaaStr

Internet Users Will Be AI-First The Untapped Market: 2.6B This levels the playing field but also intensifies competition. Every mile driven, acre farmed, or mission completed creates unique training data. The Next 2.6B