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How To Get Started With Email Segmentation

Salesforce

Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? First-time buyers may receive targeted emails about products similar to their purchase — they view items within their price range but with encouragement to explore. A marketer gathers, analyzes, and acts on data.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Why it’s important to track sales velocity How to calculate sales velocity Sales velocity example 4 things you can do to increase sales velocity Boost sales productivity with trusted AI See how AI tools from Sales Cloud can take on everyday tasks and point you to the best action for every deal. Watch the demo What is sales velocity?

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts. Even better: Find the accounts that can afford to — and will likely — pay top dollar for products with high price tags or products with subscriptions that will pay out for a long time.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Each provides a chance to build trust and nurture stronger relationships with stakeholders. When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. That’s your ticket to avoiding brutal negotiations solely based on price.