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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

And it’s just, it’s, and that, so, um, when I often tell my clients that when you’re looking for a marketer, look for someone that’s going to be with you for two years. And so it’s almost like you’re getting a, like a review, um, and a series of reviews and there’s multiple different angles.

GTM 77
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A 5-step framework to scale your content operations and SEO

Search Engine Land

From there, as you grow in both stature and resources, you continue adding specializations to master each small piece of the much larger content operation machine – like a giant factory assembly line. A good example is your acceptable angles. The planners plan. The writers write. The editors edit. The producers coordinate.