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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

You are on the front line, making things happen. You initiate the work: securing meetings, creating opportunities with prospects and clients, and closing deals that produce revenue for your company (and income for you). It affords a great deal of freedom along with direct accountability. There is direct reward for your success.

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The Future Of Work Is About More Than Work!

Partners in Excellence

We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt. them passing the work to the next person in the knowledge worker assembly line.

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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. I’ve had to advise clients on layoffs (after all other alternatives have been exhausted). For years, I’ve been writing about the mechanization of selling. Our people have become replaceable widgets as well.

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A 5-step framework to scale your content operations and SEO

Search Engine Land

From there, as you grow in both stature and resources, you continue adding specializations to master each small piece of the much larger content operation machine – like a giant factory assembly line. Then, we can review an editor's time across multiple pieces (or clients or writers) and spot operational issues at a moment's notice.

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A Script Isn’t A Call Plan!

Partners in Excellence

” Second, the script focuses on what we want to talk about, and the things we need to move the customer to the next station on our sales assembly line. While it was done some time ago, we did research with a client and several deals. .” It turns out “one size rarely fits all.”

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. The Japanese term “Kaizen” stands for the continuous improvement of a process.

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5 tips for successfully switching email service providers

Martech

Right now, I’m in the thick of helping a client move its complex email programs to a new vendor, and it inspired me to list the factors that can spell the difference between migration success and failure. If it gets set up wrong in the move, you don’t have time to re-architect it. Five tactics for a smoother tech migration.

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